Archives des Branding - Xelle factory

The Paris Biennial

22 August 2023

CONCEPTION + branding + PRINT The Paris Biennial Although the 32nd edition of the Paris Biennal is part of a historic tradition, it is redefining its positioning to anchor art and the skills of excellence in the contemporary world, while reaffirming its international dimension. It has always been supported by the Syndicat National des Antiquaires, with the same ambition: to promote the role of antique dealers, galleries and jewellers through a unifying event that conveys cultural, heritage, social and economic values. Creation of the new identity: logo, graphic universe and event poster. —Client : Biennale de Paris, (Dream On)2021 Credits Concept & Art director : C.Manuel Iconographie Several types of objets d’art (Paintings, Sculptures, Jewellery, Furniture, etc.) Ancient objects that survive time: they have had several lives. Exhibition venues: in Paris, the Grand Palais and the Grand Palais Ephémère, built around the repetition of a large number of arches that duplicate and cross each other. The quadriga in the Grand Palais, the symbol of the Biennial, is made up of 4 horses in a position of movement, which from the side appear to be superimposed. Biennale – Totebag Biennale – Totebag 2 Biennale – Totebag 3 Biennale – Totebag 4 Biennale – Notebook Tous Mécènes – Post insta Prev Rebond – GLA Next BJCEM

Leila Habiche

19 August 2023

branding Leila Habiche Inventor, artist and entrepreneur, Leila Habiche explores awakening through the stimulation of the senses. Her creations are scientifically ambitious, designed with exacting standards and at the crossroads of different disciplines, inviting the mind to blossom through sensory well-being. Creation of the logo and its graphic universe, mostly white and clean, where we breathe and play with nature and light, dear to the inspirations and origins of Leila, the inventor and the brand. —Agency: Dream On (Freelance)Client: Leila Habiche 2022 Credits Art Director: C.ManuelProject manager : J.Merlot Mini logo: this can be found on profile photos on social networks, or as a stamp on packaging. A simple, uncluttered, enduring logo but with a personal twist. A “typographical accident” on the B (to be), symbolising the transposition of the mind into the sensory experiences conveyed by Leila’s creations. It’s also the superposition of the organic and the technological, which are combined in the brand’s objects. Moodboard – Iconography Prev Renault + Dacia Next The Sound Odyssey

Kolégram

13 August 2023

CONCEPTION + branding + RS Kolégram, creative tribe Kolégram is a collective of freelancers, bringing together communication craftsmen who, after working in agencies, most of them together, have got rid of everything that dysfunctions in an agency, to gain in efficiency and freedom.Politics, pushiness, ego battles, imposture, sexism and even harassment no longer pollute our work. In an age that encourages remote working, the form of our gathering makes perfect sense. Creation of the collective, the logo, its universe, the website and instagram content. —Client : Kolégram 2020 – Forever Members of this creative tribe Art Directors: F.Dupont, M.Martin & C.ManuelStrategy and project manager: C.OlivierCM and digital expertise: D.JernivalPhotographer & Videographer: B.PapadakisProduction manager: S.Skrodzka https://www.christellemanuel.com/wp-content/uploads/2023/07/K_desertanimlogo1200_169.mp4 [instagram-feed feed=1] Prev Baron Studio Next À chacun sa ville

Baron Studio

12 August 2023

CONCEPTION + branding + UI DESIGN Baron Studio In a world that oscillates between over-consumption and dubious manufacturing or luxury not adapted to everyday life, BARON STUDIO’s ambition is to create a new expression, to develop its lifestyle brand offering quality, creative and functional products that can be worn every day for a long time to come. Rooted in Provence and Armenia, BARON STUDIO is inspired by art, architecture and language, and plays with contrasts to tell stories that reflect its cultural heritage and vision of the world. Modular, it invites you to play with the pieces in its collections, to mix and match them, to rethink them, so that everyone can express their own story, personality or mood of the day. Its cuts are designed to strike the right balance between the elegance of classic, the boldness of contemporary and the simplicity of minimalism. Creation of the logo and its graphic universe, the brand storytelling and the e-commerce site. Use of the unique Armenian alphabet in iconography. —Client : Baron Studio 2023 Credits Artistic Director, Storytelling: C.Manuel AfterBefore Prev Renault + Dacia Next Kolégram

Domaine de Cazenac

10 August 2023

CONCEPTION + branding + UI DESIGN Domaine de Cazenac The Domaine de Cazenac is much more than a historic château nestled in an enchanting setting. It is an exceptional venue for hosting fairy-tale weddings, as well as a place to explore a wide variety of workshops (gastronomy, photography, writing, craftsmanship). A true embodiment of the French art de vivre, combining authenticity and conviviality. To reflect this unique identity, the Domaine de Cazenac required a fully renewed graphic universe, blending elegance, warmth, and a passion for art and craftsmanship. Complete creation of the visual identity, developed around the Domaine’s new values and services, while preserving and subtly refining its historic logo. UX/UI design and web design for the new website, aligned with the refreshed identity and their vision for the future. —Agence : Dream On / FreelanceClient : Domaine de Cazenac 2024 Crédits Direction artistique + UX/UI Webdesign : C.ManuelCheffe de projet : J.MerlotDevelopper : J.Decazes Prev The Sound Odyssey Next Renault + Dacia

The Sound Odyssey

9 August 2023

branding + Print The Sound Odyssey The Sound Odyssey takes place at the ancient theatre of Orange, in the south of France. This light show is an innovative, spectacular and immersive experience, as well as a sound treasure hunt. Along the way, you’ll be introduced to a multitude of sounds through high-definition, spatialised and geolocalised headphones. Sound makes information clear, enhances images and transports emotions. Creation of the show’s visual identity. Logo, graphics, posters, iconography, goodies, etc. —Agency: Dream On (Freelance)Client: L’Odyssée Sonore / Ville d’Orange 2022 Credits Art Director: C.ManuelProject manager : J.Merlot Genesis of the logotype The pictogram can be found in the graphic system from different angles, acting like a compass and echoing the notion of geolocation. Logos – French version Logos – International version Logo: A monogram that carries all its meaning, and a typography designed to reflect the sound and light waves projected into the theatre during the show. Colors – RGB mode > Watch the video introducing the show < Prev Leila Habiche Next Louvre museum

Louvre museum

8 August 2023

CONCEPTION + branding + RS + VIDEO Musée du Louvre The Louvre is one of the most important museums in the world, with 35,000 works on display in 72,735 m2 of galleries. In 2017, the museum’s graphic charter was redesigned to give it a stronger, more identifiable visual identity, and to promote the image of the world’s most visited museum. It anchors the institution in the 21st century while paying tribute to its rich history. Since then, I’ve been the guardian of this charter, working with the Louvre to ensure that it is properly applied, and I develop it for all new media (from publishing templates to the museum’s many websites) and major institutional campaigns. Posters for major exhibitions, logotypes for events, new activities within the museum and major exhibitions, concepts for sponsorship posters, mock-ups for new brochures, and graphic consultancy. —Client : Louvre museum,with Dream On (2016-2020)then Freelance (since 2021) 2016 – Now Credits 2016-2020Creative Directors: E.Hooreman, P.GuiraudConcept & Copywriter on institutional campaigns: H.PratConcept & Art director : C.Manuel Since 2021Concept & Creative Director: C.Manuel Museum maps in 7 languages If you’ve been to the Louvre after 2017, you’ve probably already seen my work! Creation of the logo for the 30th anniversary of the Pyramid. Used on the official campaign and on all media related to the event throughout the anniversary year. https://www.christellemanuel.com/wp-content/uploads/2023/07/Louvre_LogoNocturneSamedi.mp4 Campagne 30 ans metro Campagne 30 ans Coulisses Icone Spotify Podcasts Louvre Tous Mécènes – 2018 Livre Tous Mécènes – 2019 Arc Carrousel Tous Mécènes – 2020 Apollon Tous Mécènes – 2021 Tuileries Tous Mécènes – 2022 Coupe camée Tous Mécènes – 2023 Boite Choiseul Brochure Auditorium Louvre 2018 Bannière Rivoli – Vinci Bannière Rivoli – Les Choses Bannière Rivoli – Naples à Paris Couloir metro – Naples à Paris Mat drapeau – Naples à Paris (Danae) Mat drapeau – Naples à Paris (Atalante) Colonne sous pyramide – Naples à Paris Prev Beaupassage Next The Sound Odyssey

Portfolio Category: Branding

The Paris Biennial

Leila Habiche

Kolégram

Baron Studio

Domaine de Cazenac

The Sound Odyssey

Louvre museum

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