“Beaupassage is a vibrant and open venue in the heart of Paris that invites passers-by, aesthetes and epicureans to enjoy a peaceful break from the hustle and bustle of the city. Wellbeing, fine food and wine, greenery and artworks make up the ingredients of this unique new hang-out spot. Exceptional artisans Yannick Alléno, Nicole Barthélémy, Olivier Bellin, Abdoulaye Fadiga, Pierre Hermé, Thierry Marx, Anne-Sophie Pic, Alexandre Polmard and Junichi Yamaguchi are moving in, bringing with them bold new concepts that offer exciting experiences for all types of visitor.”
Art direction for the launch campaign of Beaupassage, website design and interactive map, and all social media creative contents.
Agency : Dream On
Client : Emerige
Photo concept and artistic direction of the poster for the opening campaign. The key idea was to portray these major individual talents (from Three-star chiefs to world champions) as one team.
A website designed as a grid of squares. Each square has its own space, as in the passage, and includes an interactive 3D isometric map, information about the shops, the history of the area and the works of art specially designed for Beaupassage.