Print + advertising

Corsair

The number two french airline company went from low-cost to regular long haul, and had to change its brand identity.

I created concepts and made the art direction for the latest campaign that promotes the enhanced well-being of the passengers. The claims play with air travel expressions such as “Immediate boarding” that turns into “Immediate hugging”. (hard to translate in english…)


Agency : Dream On
Client : Corsair

2014-2017

Creative Director: P.Guiraud
Concept: H.Prat & C.Manuel
Copywriter: H.Prat
Art Director/Stylism: C.Manuel
Photographer: S.Tetu
Campaign was on streets, on airports, on press in 2016.

Corsair - campagne